A Runway Show That Ditches the Runway and Isn’t Really a Show

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In September, in a cavernous warehouse on the water’s edge of the Greenpoint section of Brooklyn, the actress Kate Mara, dressed in all black, stood in front of several American Ballet Theater dancers. They were lined up, wearing red-and-white track pants, powder blue and white T-shirts, sneakers, matching denim tops and bottoms, and pointed stiletto boots (though not all at the same time).

The choreographer Benjamin Millepied stood several feet in front of them, while, o ff to the side, Ansel Elgort observed.

Along with performers specializing in parkour, hiplet and hip-hop, they had gathered for a one-day shoot of “Why Can’t We Get Along,” a new short film from Rag & Bone.

Marcus Wainwright, left, the chief executive and creative director of Rag & Bone, on set with the camera-rig veteran Tony Hill. Max Farago

It was directed by the production team of Aaron Duffy, who has worked with Google and Spotify, and Bob Partington, as well as Mr. Millepied, and was conceived with the help of Rag & Bone’s chief executive and creative director, Marcus Wainwright, to take the place of his runway show. Instead of being shown to industry insiders during New York Fashion Week, it had its premiere on Thursday at the Metrograph and on YouTube, and will debut on Rag & Bone’s website on Tuesday.

Mr. Wainwright has had little interest in the catwalk since late 2016. (Last February, as part of the new approach, Rag & Bone swapped a show for a portrait exhibition, featuring subjects including Mikhail Baryshnikov and Keri Russell, most of whom wore the fall 2017 collection.)

Source: The New York Times